Everest Horology Products has had quite a journey to become the destination for Rolex, Tudor and Panerai owners to find the perfect alternative to their bracelet. Everest has spent years developing better and better designs and materials to create what many have said is simply the best aftermarket watch strap for a Rolex, Tudor or Panerai owner available. But with all of that, Everest Horology Products had a very unique beginning.

Everest Horology Products is the brainchild of the now CEO and head of product development, Michael. Michael did not do it alone but with the help of his friend and partner David, the indentured President of Everest Horology Products. Everest has grown to offer a multitude of strap and watch accessories for practically every modern Rolex available. Since then, Everest has expanded to Tudor and Panerai models as well. With a constant goal to innovate products and offer only the highest quality materials, Everest has  given a Rolex watch owner almost any look they can dream up to customize their Rolex but easily change it back to its original look minutes later.


Michael thought up Everest in quite a unique time in his life - just after his first son was born. That same night, Michael decided to change his and his family’s lives. Michael had always loved watches in general but has always had a special spot in heart for Rolex. With all of the custom options on the market for other watches, such as IWC, ETC., no one was making custom strap solutions for Rolex watch owners. The idea was born that same night, and the rest has been hard work and focus on creating perfection.

Favorite Rolex – Submariner 16610 M-Series


David's vision for moving forward and innovation comes from years of being in the Jet industry. He has always been a visionary and a watch lover and has owned countless watches including Rolex, Omega and Breitling. When it came to creating a unique set of high tolerance watch straps for Rolex owners, his passion grew with every passing moment. Since the beginning, David has been the cornerstone of business development and customer satisfaction at Everest Horology Products and continues to be a motivational force of inspiration.

Favorite Rolex – Daytona 116520 Z-Series (White Dial)

Everest Bands are made in Switzerland by top watch industry experts. The Swiss make the finest watches in the world. They also happen to manufacture the finest straps to go on those watches. Everest graciously accepted the opportunity to have Everest straps made by the Swiss.


It’s not easy to mimic Rolex’s fit and finish, but even still, Everest’s clasp and removable links are very well made. The rubber strap fits snugly to the case, and if you didn’t know any better, you’d think Rolex made it themselves – or at least wonder why Rolex hasn’t already made these as an optional accessory. The rubber comes in a host of colors, and I had the pleasure of rocking the black one during a 5-day adventure in Patagonia. Through kayaking, horseback riding, and hiking, the strap performed as well as I could have wanted, and made for a nice change of pace from the Oyster bracelet. Wound For Life
Without question, Everest leather straps bring a new wearing experience for Rolex wearers. Everest leather straps possess the design, fit and integrity that Rolex wearers expect, and at a price point that is less than what a factory original strap costs. The Everest Leather series is easy to install and brings a whole new look and feel to your Rolex watch. A Blog To Watch